5/24/2023 0 Comments Heath brothers made to stick![]() ![]() To simplify your idea, you can use the Commander’s Intent approach. It should be universally understandable and communicate the most important part of your message. □ SIMPLICITY: find the core of your idea, strip it down to its most critical essence.įor your idea to be sticky, you need to begin by simplifying it. If you stick around until the end, you’ll leave with a crystal clear understanding of how to apply the takeaways from Made to Stick to breathe fresh life into your great ideas. In what follows, I’ll briefly elaborate on each of the sticky-ness principles and provide a concrete example. It lists all the qualities your message needs to succeed and have a long shelf life in the market of ideas. While my Kindle notebook is positively bleeding from everything I highlighted along the way, the most practical ( and practical is the name of the game here!) is what the Heath brothers have called their checklist for SUCCESS. Taking a magnifying glass to everything from urban legends to political slogans to iconic marketing campaigns, the Heath brothers artfully break down what makes an idea truly sticky, or as I understand it, understandable, memorable, and impactful. In Made to Stick, authors Chip and Dan Heath tackle the question: Why do some ideas succeed while others fail? ![]()
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